Built by someone who’s
done the actual work
8 years at the intersection of customer needs and business ROI — across eCommerce, logistics, and analytics. This isn’t theory. It’s hard-won product judgment.
From analytics to products — and everything in between
I didn’t start in product. I came from an analytical and consultancy background — which turned out to be the best possible foundation for becoming a strong PM. I learned to ask “why” before “what”, and to never ship something that couldn’t be measured.
Over 8 years, I worked across startups, mid-size companies, and large enterprises — in eCommerce, logistics, and analytics. I built sales and catalog dashboards used by multiple brands, navigated messy stakeholder dynamics, and learned to translate ambiguous customer needs into measurable business value.
What I kept noticing along the way: most PMs — especially early-career ones — were well-read but under-practiced. They knew the frameworks. They didn’t know how to think. That’s why I started ProductCraft Labs.
Analytical roots
Started in analytics and consultancy — built the habit of measuring everything and questioning assumptions before writing a single spec.
Real product shipping
Built fully functional sales and catalog dashboards for multiple brands — end to end, from discovery to delivery to iteration.
Judgment over frameworks
Frameworks are maps, not territory. The real skill is knowing when to use them, when to ignore them, and how to make the call with incomplete information.
Ready to learn from someone who’s been in the seat?
Apply for the program or book a discovery call to see if ProductCraft Labs is the right fit for where you are.
Apply for the program Book a discovery call